Review Methodology

The Loanappskenya Philosophy

At Loanappskenya, we are dedicated to empowering our readers to make informed financial decisions through comprehensive reviews and insights from independent experts. One of the most significant financial choices you will face is where to store your savings. There are 8,744 credit unions in Kenya, 39 banks, and 51 digital lending financial institutions available in Kenya; making this choice can be overwhelming. That’s why we strive to provide you with the knowledge and research necessary to select the savings accounts, loans, and financial products that best suit your needs.

Our editorial team operates independently and objectively. To sustain our mission and provide valuable content at no cost to our users, we receive compensation from advertisers. Loanappskenya’s ratings are determined through transparent methodologies tailored to each product category, ensuring clarity and consistency. Importantly, our editorial coverage remains free from any influence by advertisers, allowing us to maintain the trust and integrity of our reviews.

Review Methodology

Our review methodology combines qualitative and quantitative assessments, ensuring a comprehensive understanding of each product. Here’s how we conduct our reviews of financial products like loans, savings accounts, and other offerings from various financial institutions.


Overview of Review Process

Product Selection:

We curate a list of financial products based on user demand, market trends, and new product launches. Our focus is on well-known financial institutions as well as emerging products that offer unique features.

Data Gathering:

Comprehensive data is collected from multiple reputable sources, including official bank documents, product websites, customer reviews, and regulatory reports.

Qualitative Analysis:

We assess the product features, benefits, and drawbacks based on firsthand user experiences, expert opinions, and industry insights.

Quantitative Assessment:

We analyze the financial metrics, including interest rates, fees, and terms, which are scored numerically to support our qualitative findings.

Comparison and contextualization:

Each product is compared against others in its category to provide context, highlighting what makes it stand out or fall short.

Final Review Composition:

Our reviews combine qualitative and quantitative insights into a structured format, ensuring clarity and usability for readers.

Periodic Updates:

As financial products change, we regularly update our reviews to ensure they remain current and relevant.


1. Review Factors and Criteria

The following factors are central to our review methodology:

FactorDescription
Product FeaturesKey features that differentiate the product, such as account types or loan purposes
User ExperienceInsights into customer service, ease of use, and accessibility
Interest RatesCompetitive rates compared to other products
Fees & ChargesOverview of all fees associated with the product
Security MeasuresInformation on security protocols and fraud protection
User FeedbackAnalysis of customer reviews and testimonials
Expert InsightsOpinions from financial analysts and industry experts
Regulatory ComplianceAdherence to regulations set forth by financial authorities

2. Review Methodology Explained in Steps

Step 1: Product Selection and Research

We start by identifying and selecting financial products to review. This includes:

  • Market Research: Monitoring emerging trends and user inquiries to determine relevant products.
  • New Offerings: Keeping track of new products launched by financial institutions.

Step 2: Data Collection

Data is gathered from multiple sources to ensure a holistic view of the product. We collect:

  • Official Product Information: Details from banks’ websites, brochures, and terms of service.
  • Customer Reviews: Aggregated insights from user feedback on platforms like social media and review sites.
  • Expert Reviews: Insights from financial analysts and publications to contextualize the product’s performance.

Step 3: Qualitative Analysis

We assess qualitative aspects through:

  • Interviews and Surveys: conducting surveys with users and interviews with financial advisors to gather insights on user experiences.
  • Feature Comparison: Analyzing features that are unique to each product, including special offers or loyalty rewards.

Step 4: Quantitative Assessment

The quantitative analysis involves:

  • Financial Metrics: Gathering numerical data on interest rates, fees, and terms.
  • Comparative Scores: Assigning scores based on our scoring methodology to support qualitative assessments.

Step 5: Contextualization and Comparison

Each product is placed in context:

  • Comparison Tables: creating tables that allow users to see how products stack up against each other in critical areas like fees and interest rates.
  • Highlighting Unique Features: Identifying what differentiates a product from its competitors, such as innovative features or customer satisfaction ratings.

Step 6: Composition of the Review

Our reviews are structured for clarity and ease of understanding:

  • Introduction: Brief overview of the product and its purpose.
  • Detailed Analysis: In-depth examination of each factor, supported by data and user experiences.
  • Conclusion: Summary of key findings and recommendations based on the overall review.

4. Ensuring Objectivity and Fairness

Loanappskenya prioritizes objectivity and integrity in its review methodology. We achieve this through:

  • Anonymous User Feedback: We aggregate and anonymize user reviews to protect privacy while providing insights.
  • Diverse Data Sources: Utilizing a range of reputable sources to minimize bias.
  • Regular Updates: Ensuring our reviews are up-to-date to reflect any changes in product offerings.
User feedback level scores

5. FAQs

Q1: How do you ensure unbiased reviews?
We utilize multiple data sources, and our reviews are based on objective criteria rather than individual preferences.

Q2: How often are reviews updated?
We review and update our analyses regularly, especially when there are significant changes to product offerings.

Q3: Can users contribute to the review process?
Yes, we encourage user feedback and consider it in our evaluations. Users can submit their experiences through our platform.

Scoring Methodology

Our scoring methodology is based on multiple weighted factors designed to give a comprehensive picture of each product’s value, costs, and usability. Here’s how we score products like loans, savings accounts, and other financial offerings from various financial institutions.


Overview of Scoring Process

Data Collection: We gather product data from verified and reputable sources, such as official financial institution websites, regulatory bodies, and customer feedback. This includes details like interest rates, fees, accessibility, and other relevant attributes.

Weight Assignment: Each scoring factor is assigned a specific weight based on its importance to our users. For instance, interest rates may carry more weight for loan products, while accessibility could be prioritized for savings accounts. We regularly review and adjust these weights to reflect evolving user needs.

Score Calculation: Each product’s score is calculated by evaluating it against each factor and applying the respective weight. The scores across factors are then combined to give an overall score, presented on a scale from 0 to 100.

Periodic Updates: Financial products and market conditions change over time. We update our scores quarterly, or whenever a significant product update occurs, ensuring that our scores reflect the most current information.


1. Scoring Factors and Weights

The main factors we consider when scoring financial products include:

FactorDescriptionWeight
Interest RatesThe cost of borrowing or earnings on savings30%
Fees & ChargesAll applicable fees, including maintenance and penalty fees20%
AccessibilityEase of access through mobile apps, ATMs, and branches15%
User ExperienceUser interface quality, account setup, and customer service15%
SecurityProtection features like encryption and KDIC insurance for savings10%
ReputationPublic perception based on reviews and expert insights10%

Note: We adjust weights according to product type. For example, for loan products, “Interest Rates” may carry a higher weight than “Accessibility.”


2. Scoring Methodology Explained in Steps

Step 1: Data Collection and Verification

We start by collecting all relevant information on a product. Sources include:

  • Official Data: Bank websites, brochures, and official financial statements.
  • Regulatory Sources: Data from the Central Bank of Kenya (CBK) and Kenya Bankers Association (KBA).
  • Customer Feedback: Aggregated customer reviews and surveys to understand user experiences.

All data is verified by our team to ensure accuracy and authenticity.

Step 2: Applying Factor Scores

For each factor, we assign a sub-score out of 100 based on specific criteria:

  • Interest Rates: Lowest rates receive higher scores. Products with variable rates are scored based on the average effective rate over time.
  • Fees & Charges: Products with lower fees are scored higher. We analyze fees like maintenance, transaction, and penalty fees.
  • Accessibility: We assess how easily users can access services through mobile apps, branches, ATMs, etc.
  • User Experience: We rate user-friendliness, ease of account setup, and customer service quality.
  • Security: We score based on the presence of encryption, fraud detection, and insurance (e.g., KDIC for savings).
  • Reputation: This includes public ratings, media coverage, and industry awards.

Step 3: Weight Application

Each factor score is multiplied by its weight to calculate the weighted score. The sum of these weighted scores gives the final product score. For instance, if a loan product receives a score of 85 in “Interest Rates” and the weight for this factor is 30%, the weighted score for this factor is 85×0.30=25.585 \times 0.30 = 25.585×0.30=25.5.

Step 4: Calculating the Final Score

Once we’ve calculated the weighted scores for all factors, we add them together to produce the final score. This score, out of 100, is rounded to one decimal place for clarity.

Breakdown of Weighted Scores

FactorSub-Score (Out of 100)WeightWeighted Score
Interest Rates8530%25.5
Fees & Charges7020%14
Accessibility9015%13.5
User Experience7515%11.25
Security8010%8
Reputation9010%9
Total Score100%81.25

4. Ensuring Accuracy and Fairness

Loanappskenya is committed to scoring financial products fairly and transparently. To ensure accuracy:

  • Data Verification: Our team verifies each data point from reputable sources before scoring.
  • Periodic Reviews: We regularly review scores to reflect current data and market changes.
  • User Feedback: We welcome user input and adjust our methodology if feedback suggests improvements.

5. FAQs

Q1: Why are some factors weighted higher than others?
Interest rates and fees are often more important to users, which is why these factors carry higher weights.

Q2: How frequently are scores updated?
We update scores quarterly or whenever there is a significant change in the product’s terms.

Q3: Can users trust these scores to make decisions?
Our scores are calculated with an objective, data-driven approach to offer reliable guidance for users.

Rating Methodology

Our goal is to provide users with trustworthy, consistent, and easy-to-understand ratings for financial products. Our rating methodology evaluates products based on multiple core aspects, helping users quickly assess the overall quality and suitability of each product. We use a star rating system that combines objective data with user-centric insights.


1. Overview of the Rating System

  1. Rating Scale:
    Loanappskenya uses a 5-star rating system, with half-star increments for added precision. This allows users to easily compare products and make informed decisions.
  2. Rating Criteria:
    Each product is evaluated based on specific criteria, such as interest rates, fees, accessibility, customer support, and user experience. These criteria reflect the most important aspects of a product from a user’s perspective.
  3. Weighting and Aggregation:
    Each criterion is assigned a weight, reflecting its importance for the product type (e.g., loans, savings accounts). We aggregate the weighted scores for each criterion to calculate the final star rating.
  4. Continuous Updates:
    We update our ratings periodically or when significant changes occur in the product, ensuring our ratings reflect the most current information.

2. Rating Factors and Weights

Our rating system is based on the following factors, each with a weight reflecting its relative importance:

FactorDescriptionWeight
Interest RatesThe competitiveness of rates (e.g., low rates for loans, high for savings)30%
Fees & ChargesAll applicable fees, including maintenance, withdrawal, or penalty fees20%
AccessibilityEase of accessing services via branches, ATMs, or digital platforms15%
User ExperienceQuality of online platforms, ease of account setup, customer service15%
SecuritySafety measures such as data encryption, fraud detection, and insurance10%
ReputationPublic perception based on user reviews, awards, and industry standing10%

Note: We adjust these weights depending on the product category. For example, user experience might be weighted higher for digital savings accounts than for traditional loans.

Rating Factor Weight Distribution

3. Detailed Rating Methodology Steps

Step 1: Data Collection and Verification

We begin by collecting detailed information on each product, including rates, fees, customer reviews, and accessibility. Our primary sources include:

  • Official Sources: Financial institution websites, regulatory bodies, and official statements.
  • User Feedback: Aggregated reviews and feedback from users who have experience with the product.
  • Industry Reports: Data and insights from the Central Bank of Kenya (CBK) and other financial regulators.

All data is carefully verified by our research team to ensure accuracy and credibility.

Step 2: Assigning Factor Ratings

Each product is rated on a scale of 0 to 5 stars for each factor:

  • Interest Rates: A low rate on loans or a high rate on savings results in a higher factor rating.
  • Fees & Charges: Products with fewer or lower fees receive higher ratings.
  • Accessibility: Products with extensive digital and physical access points are rated higher.
  • User Experience: A seamless, intuitive user experience and high-quality customer service result in higher ratings.
  • Security: Enhanced security features like encryption and deposit insurance increase the rating.
  • Reputation: Products with positive public feedback and awards score higher in this category.
Step 3: Applying Weights to Factor Ratings

Each factor rating is multiplied by its weight. For example, if a product receives a 4.5-star rating for interest rates (30% weight), the weighted score for that factor is calculated as:4.5×0.30=1.354.5 \times 0.30 = 1.354.5×0.30=1.35

Step 4: Calculating the Aggregate Rating

The weighted scores for all factors are added together to produce the final rating, rounded to the nearest half-star. For instance:

FactorRating (Out of 5)WeightWeighted Score
Interest Rates4.530%1.35
Fees & Charges3.520%0.70
Accessibility4.015%0.60
User Experience4.515%0.675
Security4.010%0.40
Reputation4.510%0.45
Total Rating100%4.175 (4 stars)

The final rating, in this case, is 4 stars.

example factor ratings

5. Ensuring Transparency and Objectivity

Loanappskenya prioritizes transparency in its rating methodology:

  • Independent Ratings: Our ratings are based on verified data and consistent criteria, free from third-party influence.
  • Regular Updates: We update our ratings quarterly or when significant product changes occur to maintain accuracy.
  • User Feedback Integration: We consider user feedback as part of the reputation factor to reflect real customer experiences.

6. FAQs